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Chicken Marketing Summit News
Get ready for the chicken consumer of 2035
Start thinking now about how to best connect and communicate with future shoppers.
Brand Insights
Producing healthy poultry meat in a cost-effective way
Baader
Learn how poultry processing solutions can optimize equipment uptime and increase yield.
Chicken Marketing Summit News
Lee's Famous Recipe Chicken undergoes a brand refresh
In the evolving landscape of the culinary industry, Lee's Famous Recipe Chicken embarked on a quest to revitalize its brand essence and reignite a spark of innovation in 2023.
Consumer Trends
New offering from Zaxby’s: Chicken Finger Tacos
Two varieties of Chicken Finger Tacos will be available at Zaxbys for a limited time.
Sustainability
UK grocer Sainsbury’s adopts paper packs for breaded chicken
The change will save plastic and help consumers in their recycling efforts.
Agrifood Angle
Is new Costco rotisserie chicken packaging really worse?
The switch from a hard package to a sealable bag leaves some consumers dissatisfied.
Chicken Marketing Summit News
Huey Magoo's positions itself as the Filet Mignon of Chicken
Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and competitors in the chicken category.
Consumer Trends
Whataburger, Carl’s Jr. bring back popular chicken sandwiches
Carl’s Jr. reintroduces the Teriyaki Char Chicken Sandwich while the Buffalo Ranch Chicken Strip Sandwich returns to Whataburger.
Latest News
Pilgrim’s: New nugget line coming to freezer aisle
Shoppers can look forward to choosing from Pilgrim's loaded, ultimate and mini chicken nuggets.
Consumer Trends
McDonald’s: Chicken is where chain is investing
The big trend for protein consumption involves chicken, and McDonald’s USA believes it is “poised to serve that trend.”
Chicken Marketing Summit News
Farmer Focus highlights growers in marketing campaign
The primary objective with the 2023 Farmer Focus marketing campaign is to tell the stories of the growers behind its product.
Consumer Trends
Top 10 poultry consumer trends of 2024 (so far)
Follow links to the most popular consumer trends articles and blogs from WATTPoultry in the first half of the year.
Poultry Tech Trends
Chicken N Pickle proves eatertainment is for wheelchair users too
The chain specializes in pickleball and chicken dishes, but community is the real name of the game.
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