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Chicken Marketing Summit News
Chicken Marketing Summit News
Get ready for the chicken consumer of 2035
Start thinking now about how to best connect and communicate with future shoppers.
Brand Insights
3 future chicken consumption trends to watch
WATT Global Media
Experts share market research and insights into understanding consumers and strategies for producing the food they desire. Download the guide.
Chicken Marketing Summit News
How artificial intelligence could transform broiler genetics
New technologies enable the industry to more precisely measure and select for desired broiler traits.
Chicken Marketing Summit News
Lee's Famous Recipe Chicken undergoes a brand refresh
In the evolving landscape of the culinary industry, Lee's Famous Recipe Chicken embarked on a quest to revitalize its brand essence and reignite a spark of innovation in 2023.
Chicken Marketing Summit News
Huey Magoo's positions itself as the Filet Mignon of Chicken
Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and competitors in the chicken category.
Chicken Marketing Summit News
The broiler industry has a sustainability advantage
Don’t be daunted by consumer pressure to reduce environmental impact.
Chicken Marketing Summit News
IPWA/US-RSPE elect new members to board of directors
Directors reflect the organization’s focus on continuous improvement in sustainability and welfare in the poultry industry.
Chicken Marketing Summit News
Farmer Focus highlights growers in marketing campaign
The primary objective with the 2023 Farmer Focus marketing campaign is to tell the stories of the growers behind its product.
Consumer Trends
Top 10 poultry consumer trends of 2024 (so far)
Follow links to the most popular consumer trends articles and blogs from WATTPoultry in the first half of the year.
New Technologies
Top 10 poultry technology trends of 2024 (so far)
Follow links to the most popular technology articles and blogs from WATTPoultry in the first half of the year.
Chicken Marketing Summit News
Broiler processors balance environment, economics
Continuous improvement efforts will pay off in the future.
Chicken Marketing Summit News
Net zero in chicken production requires more than feed
Thinking outside the box will be necessary to improve industry greenhouse gas emissions and meet sustainability pledges.
Chicken Marketing Summit News
Sanderson Farms launches chicken chatbot
Sandy, powered by OpenAI’s API for ChatGPT, will provide cooking tips, recipes and more.
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