The parapickleball program at Chicken N Pickle brings eatertainment value to those with disabilities too.
“Chicken N Pickle is all about community,” said Taylor Nichols, a wheelchair athlete and adaptive pickleball coordinator for Chicken N Pickle. “I’ve never seen a big company go the extra mile to offer mobility devices or just try to include diverse communities.”
Eatertainment venues, such as Chicken N Pickle and Puttshack, mix activities with high-quality food. The restaurant category was named one of 12 top consumer trends currently impacting chicken consumption at the 2023 Chicken Marketing Summit.
Parapickleball
A few times a year, each Chicken N Pickle location hosts a parapickleball clinic where people with disabilities can come learn the sport, which is a mix of tennis and ping pong. Open play targeted for people with disabilities is one night a month.
In addition, there are sports wheelchairs available to borrow at every Chicken N Pickle location, which means that people with disabilities can come play pickleball anytime.
As a wheelchair user myself, I know that staying active is hugely beneficial to both my mental and physical health. I also know I’ll get frustrated going out, only to watch everyone else have fun. I also want to be a part of the action. Luckily for people like me, Chicken N Pickle has a similar mentality.
“At Chicken N Pickle, we don’t want to see anyone sitting on the sidelines,” Nichols explained.
Chicken N Pickle isn’t the only poultry company getting in on the pickleball fun. Eggland’s Best just announced the “Serves Up Summer Sweepstakes,” offering winners a chance to attend the 2024 Association of Pickleball Players (APP) tournament.
Chicken N Pickle currently operates 10 locations in the U.S., with more scheduled to open this year. Its menu offers a variety of chicken products, including smoked wings, rotisserie chicken, chicken and waffles and chicken sandwiches.
