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Thanksgiving turkey might be all Americans can agree on
Views on holiday prep are relatively similar across the country.
Brand Insights
Research and new technologies to improve poultry health
WATT Global Media
Poultry Future delivers news about poultry health research, technological advancements, and consumer trends for vets and industry professionals. Sign up today!
Egg
Consumers encouraged to rediscover eggs in new campaign
The 'Meant to be Broken' marketing promotion was created to shift the perception of eggs from boring to a powerhouse food to fit into the modern consumer’s life.
Broilers
Report: Recovery in global poultry meat consumption
Prospects for the poultry meat sector look generally positive, according to Rabobank's latest world market analysis.
Turkey
Inventory shifts reflect changes in whole turkey consumption
Total frozen stocks of whole turkeys this year are on track to post lowest annual average since the mid-1980s.
Poultry Tech Trends
12 trends transforming the future of chicken
Evolving technology and changes in consumer behavior will shape protein demand in 2035.
Asia
Church’s Texas Chicken pulling out of Thailand
The quick-service restaurant brand had operated in the country for nine years.
Consumer Trends
Cultivated meat ban under consideration in Michigan
Livestock and poultry producer Rep. Jim DeSana introduces the legislation.
Chicken Marketing Summit News
Older, ethnically diverse women to shape 2035 chicken choices
Changing U.S. demographics will impact consumer behavior, purchasing decisions.
Consumer Trends
Chicken Big Mac returns to US McDonald’s menus
The sandwich, a variation on the brand’s most popular burger, is already popular internationally.
Poultry Tech Trends
Chicken supply chain still struggling with inventory logistics
Fluctuating demand makes accurate forecasts difficult, resulting in inventory waste and a negative impact on efficiency and profit for the whole industry.
Agrifood Angle
New Pilgrim’s chicken nugget product takes the cake
One poultry producer has found a creative way to celebrate a child’s first birthday.
Podcasts
Farmer Focus puts the grower first in consumer marketing [PODCAST]
In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.
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