Bojangles, a North Carolina-based quick service restaurant chain that specializes in chicken, is continuing with its westward expansion with the addition of 20 new locations in Las Vegas.
The company will also add 10 restaurants within 10 TravelCenters of America.
The additional 30 restaurants are part of multi-development agreement signed between Bojangles, LVP Restaurant Group and Kingsbarn Realty Capital. LVP Restaurant Group is a TravelCenters of America franchisee, while Kingsbarn Realty Capital is the project’s developer.
“This expansion represents an incredible opportunity to share Bojangles with the Las Vegas community. The city's energy and unparalleled entertainment aligns with our brand’s commitment to delivering unforgettable experiences,” said Jose Armario, chief executive officer of Bojangles. “We identified the ideal partners in LVP Restaurant Group, LLC, and Kingsbarn Realty Capital, who provide local industry knowledge and an authentic passion for Bojangles. We are looking forward to serving our legendary chicken, biscuits and tea, for both Las Vegas locals and visitors alike.”
Jeanette Davis, LVP vide president of food and franchise brands, is leading the Las Vegas project. She said the addition of Bojangles restaurant locations will be beneficial to her company, as well as the greater Las Vegas community.
“To further expand our QSR portfolio, we were in search of a rapidly growing brand with distinct differentiators from other concepts. It was clear Bojangles was the brand we needed,” said Davis. “Las Vegas has a diverse and vibrant community that appreciates bold and distinctive flavors. Bojangles perfectly fits into the city’s culinary landscape and provides a delicious alternative for breakfast, lunch and dinner. We can’t wait to introduce Las Vegas to the joy and flavor that Bojangles brings, and we look forward to having the brand become an integral part of the community.”
The TravelCenters of America locations to gain new Bojangles restaurants remain to be announced.
According to information on the Bojangles website, the chain presently has locations in the states of Alabama, Arkansas, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, North Carolina, Ohio, Pennsylvania, Mississippi, South Carolina, Tennessee, Texas, Virginia and West Virginia.
Last month, Bojangles announced the launch of its expansion strategy, including a streamlined menu, new building design and new staffing model. The strategy was developed to simplify operations and enhance the guest experience. Part of that strategy included not offering bone-in chicken at six of its newest restaurants.
