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Chicken Marketing Summit News
Get ready for the chicken consumer of 2035
Start thinking now about how to best connect and communicate with future shoppers.
Brand Insights
Producing healthy poultry meat in a cost-effective way
Baader
Learn how poultry processing solutions can optimize equipment uptime and increase yield.
Nutrition & Feed
Trace minerals in poultry diets: Don’t just check the box
Carefully considering the types of trace minerals is important to optimizing results.
Chicken Marketing Summit News
How artificial intelligence could transform broiler genetics
New technologies enable the industry to more precisely measure and select for desired broiler traits.
Chicken Marketing Summit News
Lee's Famous Recipe Chicken undergoes a brand refresh
In the evolving landscape of the culinary industry, Lee's Famous Recipe Chicken embarked on a quest to revitalize its brand essence and reignite a spark of innovation in 2023.
Poultry Nutrition & Formulation
Moving towards Poultry Industry 4.0
Technology is offering the poultry industry numerous opportunities. Those that fail to embrace them will pay the price.
Broilers
AI: Next step forward in broiler chick sexing?
The benefits of greater accuracy and speed in broiler chick sexing through use of artificial intelligence could be felt through to processing plants.
Consumer Trends
New offering from Zaxby’s: Chicken Finger Tacos
Two varieties of Chicken Finger Tacos will be available at Zaxbys for a limited time.
Poultry Tech Trends
Moderna to develop mRNA-based avian flu vaccine for humans
The company plans to use COVID vaccine technology to develop a potential treatment for future pandemics.
Sustainability
UK grocer Sainsbury’s adopts paper packs for breaded chicken
The change will save plastic and help consumers in their recycling efforts.
Agrifood Angle
Is new Costco rotisserie chicken packaging really worse?
The switch from a hard package to a sealable bag leaves some consumers dissatisfied.
Chicken Marketing Summit News
Huey Magoo's positions itself as the Filet Mignon of Chicken
Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and competitors in the chicken category.
Consumer Trends
Whataburger, Carl’s Jr. bring back popular chicken sandwiches
Carl’s Jr. reintroduces the Teriyaki Char Chicken Sandwich while the Buffalo Ranch Chicken Strip Sandwich returns to Whataburger.
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