“Sandy,” a new artificial intelligence (AI) chicken chatbot from Sanderson Farms, will provide consumers with quick cooking tips, fast recipe finds, helpful serving sizes and more.
“We are proud to introduce Sandy, the first-ever chicken chatbot tool, to answer just about any question as it relates to recipes and cooking tips,” said Hilary Burroughs, vice president of marketing for Wayne-Sanderson Farms, parent company of Sanderson Farms.
“We hope consumers find Sandy to be polite, witty and helpful, just like a good friend, to discuss all things chicken.”
The chatbot is powered by OpenAI’s API for ChatGPT and will be available on the Sanderson Farms website.
“For over 70 years, Sanderson Farms has been delivering good, honest chicken. From healthy and affordable recipes to straightforward labels on our packaging, we are continually working to add value for our consumers. Leveraging innovative artificial intelligence technology presents yet another way for us to connect with home cooks and empower them in the kitchen,” said Burroughs.
How AI can boost chicken marketing efforts
“AI technology can help chicken brands and marketers learn more about consumer buying patterns and their behaviors,” Hana Bieliauskas, senior vice president and partner, Inspire PR Group, explained.
Bieliauskas will share the opportunities and innovations that are possible using AI and learn from case studies how chicken brands and companies are successfully utilizing AI at the 2024 Chicken Marketing Summit.
Attend the 2024 Chicken Marketing Summit
Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.
For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.
Registration is now open for the Chicken Marketing Summit
