Aviagen East Africa, located in Arusha, Tanzania, proudly announces a significant milestone of surpassing one million Ross 308 parent stock (PS) sales. Established in 2021 to address the regional shortage of PS supply due to COVID-19, Aviagen East Africa has become a cornerstone in supplying high-quality Ross 308 breeding stock to poultry breeders of all scales across East Africa.
With a commitment to reliability and efficiency, Aviagen East Africa has successfully delivered over 25 local producers within the region, including both existing and new Ross customers. Utilizing modern chick delivery trucks, deliveries have been punctual and cost-effective, ensuring customer satisfaction with the quality of chicks received.
The exceptional performance of the flocks placed has positioned several customers for potential entry into Aviagen's prestigious Ross Breeder Executive Club. Moreover, Aviagen East Africa's reach extends beyond Tanzania, with flocks supplied to other African countries and the Middle East, underscoring the trust in Ross 308 and the quality of the flocks produced.
In bolstering customer support, Aviagen East Africa has established a local team in the region, complemented by support from Aviagen's Türkiye, Middle East and Africa (TMEA), and global teams, offering unparalleled assistance and service.
Harold Shoo, chairman of Harsho Group Limited, praised Aviagen East Africa's contribution to the local poultry industry, emphasizing the security of supply and tailored customer support as key benefits.
Abrahim Temu, administration manager at Kilacha Agricultural Training Centre, expressed satisfaction with Aviagen East Africa's local supply base, anticipating benefits for the local industry's development and training programs.
David Bailey, hatchery and general administration manager of Aviagen East Africa, thanked employees and customers for their support, reaffirming the commitment to providing high-quality PS flocks that deliver exceptional performance and returns on investment throughout the region.
