Applegate, the leading natural and organic meat brand, announces a collaboration with Tyler Cameron to promote smart protein choices and redefine the term "Meathead." The initiative encourages fans to make positive decisions about their protein intake.
Consumers can visit 1800Meatheads.com to enter and win prize packs, including a grand prize featuring a Coyote Outdoor Living grill, a custom-made Meathead apron signed by Tyler Cameron, and a six-month supply of free Applegate products. Runner-up prizes include Meathead t-shirts and a two-month supply of products.
The "Meathead" philosophy emphasizes making smart decisions about protein intake, focusing on clean, real ingredients, organic and natural meat, and meat raised without antibiotics or GMO ingredients.
Applegate aims to shift the focus from restrictive eating to celebrating small, positive changes in living a balanced lifestyle. The initiative responds to the 50% of Americans who resolved to eat healthier and the 40% wanting to lose weight.
Joseph O'Connor, president of Applegate: "We're on a mission to educate consumers about a balanced lifestyle, not restrictive eating." Tyler Cameron added, "Proud to join forces with Applegate to change how people approach a well-balanced lifestyle."
Visit 1800Meatheads.com for Meathead movement details, giveaway rules, recipes, and product availability. More information about Applegate and its products can be found at www.applegate.com or on Instagram.
