![From antibiotic regulations to sustainability concerns, from the rise of plant-based alternatives to trade barriers, the industry must adapt and innovate to remain competitive and meet future sustainability expectations.](https://img.wattagnet.com/files/base/wattglobalmedia/all/image/2024/01/chickens.65b410e57684b.png?auto=format%2Ccompress&q=70&w=400)
From antibiotic regulations to sustainability concerns, from the rise of plant-based alternatives to trade barriers, the industry must adapt and innovate to remain competitive and meet future sustainability expectations.
USDA | Flickr
One of the many benefits of being an international consultant is seeing how one region's decisions and trends can shape the future of another. The U.S. poultry industry is a global leader, and it has long been a vital component of the nation's agricultural sector, contributing significantly to its economy and food supply. However, the industry faces a multitude of challenges that have intensified in recent years, many of which parallel global trends affecting the entire poultry industry, and the poultry nutrition industry in particular.