Report calls JBS ‘net zero by 2040’ claims misleading

JBS USA should discontinue the use of misleading and aspiration claims in its commitment to go net zero by 2040, the National Advertising Review Board (NARB) recommended.

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Elizabeth Doughman
June 23, 2023
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Benjamin Ruiz

JBS USA should discontinue the use of misleading and aspiration claims in its commitment to go net zero by 2040, the National Advertising Review Board (NARB) recommended.

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