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Chicken Marketing Summit News: Page 5
Chicken Marketing Summit News
Inflation to drive chicken consumer behavior in 2023
Inflation is expected to be one of the biggest macroeconomic trends impacting chicken consumption this year.
Brand Insights
Producing healthy poultry meat in a cost-effective way
Baader
Learn how poultry processing solutions can optimize equipment uptime and increase yield.
Chicken Marketing Summit News
Is HPAI in commercial poultry here to stay?
The current H5N1 strain of highly pathogenic avian influenza (HPAI) is now found in wild birds in North and South America, Europe, Asia and Africa and has caused record losses of domestic poultry in Europe and North America.
Poultry Tech Trends
What Do Good Foods’ bankruptcy means for sustainable chicken
Are chicken consumers souring on sustainability?
Consumer Trends
Rabobank: Plant-based should rethink meat-mimicking strategy
The plant-based movement should focus less on mimicking the taste, texture and mouthfeel of meat and more on nutrition and clean ingredients to reach consumers, according to a new report from Rabobank.
Consumer Trends
How to prepare for chicken retail’s digital revolution
Consumers want the flexibility to make purchases anytime, anywhere.
Chicken Marketing Summit News
Why chicken wins with cost-conscious consumers in 2023
Value plays an important role in purchasing decisions.
Consumer Trends
Chicken Marketing Summit focuses on the value of chicken
Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers.
New Technologies
Wendy’s brings generative AI to the drive thru
Wendy’s will partner with Google Cloud to trial an artificial intelligence (AI) chatbot to take orders at the drive thru.
Chicken Marketing Summit News
Chicken retail, foodservice adapt to rising food costs
Consumer worries about volatile gas and energy prices, higher food prices and a potential recession are disrupting the status quo for chicken foodservice and retail. Many brands are turning to new technologies and innovative promotions to streamline operations and upgrade the shopper experience.
Consumer Trends
Chicken sandwiches, TV ads fuel Wingstop first quarter sales
A popular chicken sandwich and an increased focus on ad spots during sport events propelled Wingstop to a 20.1% increase in same-store sales during the first quarter ending April 1, company president and CEO Michael Skipworth said during a call with investors.
Consumer Trends
Focus on consumer segmentation to improve chicken marketing
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly, how can marketers best engage with consumers?
Poultry Future
Deadline for Chicken Marketer of the Year extended to May 12
To give chicken marketers and sales more time to put the finishing touches on their world-class entries, the Chicken Marketing Summit is thrilled to announce that the deadline for the Chicken Marketer of the Year award has been extended to May 12.
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