![Laurent Beauvais, Dr. Pearse Lyons.](https://img.wattagnet.com/files/base/wattglobalmedia/all/image/2015/04/an.1107USALyonsBeauvais.jpg?auto=format%2Ccompress&q=70&w=400)
Alltech will be the title sponsor of the 2014 FEI World Equestrian Games, taking place in Normandy, France, on August 17, 2014.
Alltech committed more than €10 million to the games, which will be officially known as the Alltech FEI World Equestrian Games Normandy 2014, Alltech's president, Dr. Pearse Lyons, and chairman of the Basse-Normandie Regional Council, Laurent Beauvais, announced.