Bettcher names international sales manager

Rolf Laager to manage European territory

Bettcher Industries, a manufacturer of precision cutting tools for food processing, announced that Rolf Laager has joined the company as its international sales manager. Laager will be responsible for sales, market development functions and distributor relationships for the Bettcher product line in Europe, including Bettcher's emerging markets in Russia, the Balkans and the Baltic republics.

Rolf Laager joins Bettcher Industries from Hoegger AG, an international manufacturer of meat and bacon presses, where he was general manager of the company's U.S. operations. He managed sales, technical service and product development activities for Hoegger AG's customer base in North America and Latin America. Earlier, Laager served as an international sales manager and assistant to the president at Hoegger AG's headquarters in Flawil, Switzerland.

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