![Fresh Meat Case 1000](https://img.wattagnet.com/files/base/wattglobalmedia/all/image/2016/04/an.fresh-meat-case-1000.jpg?auto=format%2Ccompress&q=70&w=400)
Pork, poultry and ground beef all showed gains on whole-muscle beef last year. Fresh meat packaging simultaneously showed an increase in natural and organic labeling claims, more store branding and vacuum packaging.
The NMCS study showed:
- Pork and turkey gained in the percentage of packages and pounds on display in the supermarket fresh meat retail cases that were surveyed.
- Chicken led all meats in gains in the percentage of packages and pounds on display in the U.S. club stores surveyed, with pork and ground beef also making gains.
- Poultry (chicken and turkey) and ground beef gained percent of linear feet of packaging in the fresh meat retail case, edging out whole-muscle beef and lamb.
Learn more about the results of the 2015 NMCS study in this month’s edition of WATT PoultryUSA.