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Nutrition & Feed
Trace minerals in poultry diets: Don’t just check the box
Carefully considering the types of trace minerals is important to optimizing results.
Brand Insights
3 future chicken consumption trends to watch
WATT Global Media
Experts share market research and insights into understanding consumers and strategies for producing the food they desire. Download the guide.
Chicken Marketing Summit News
How artificial intelligence could transform broiler genetics
New technologies enable the industry to more precisely measure and select for desired broiler traits.
Poultry Nutrition & Formulation
Moving towards Poultry Industry 4.0
Technology is offering the poultry industry numerous opportunities. Those that fail to embrace them will pay the price.
Broilers
AI: Next step forward in broiler chick sexing?
The benefits of greater accuracy and speed in broiler chick sexing through use of artificial intelligence could be felt through to processing plants.
Poultry Tech Trends
Moderna to develop mRNA-based avian flu vaccine for humans
The company plans to use COVID vaccine technology to develop a potential treatment for future pandemics.
Chicken Marketing Summit News
The broiler industry has a sustainability advantage
Don’t be daunted by consumer pressure to reduce environmental impact.
Avian Influenza
AI-powered lasers could keep HPAI away from poultry farms
Wild birds are a major source of disease spread in commercial flocks.
Sustainability
Ecolabels share poultry company sustainability gains
Life cycle assessment (LCA) data could help the industry objective calculate the environmental impact of operations.
New Technologies
Top 10 poultry technology trends of 2024 (so far)
Follow links to the most popular technology articles and blogs from WATTPoultry in the first half of the year.
Chicken Marketing Summit News
Broiler processors balance environment, economics
Continuous improvement efforts will pay off in the future.
Hens and Trends
Research shows eggs could have another sustainable use
A research team found that eggshells could help recover rare earth elements from water for use in green energy technologies.
Broilers & Turkeys
Navigating the shift to automation in poultry processing
There is a growing interest for poultry processors to implement more automation in their plants as labor and product flow become a greater concern.
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