Netherlands-based cultivated meat company Meatable has named Jeff “Trip” Tripician, formerly of Perdue Farms, as its new CEO. His appointment is effective June 17.
Tripician will succeed Meatable CEO and co-founder Krijn de Nood, who will continue to serve on the company’s board of directors.
Tripician, who offers more than 25 years of experience in the organic and natural meat industry in the U.S., will lead Meatable as it prioritizes U.S. market expansion. This expansion will come on the heels of Meatable’s planned commercial launch in Singapore later this year.
“I am thrilled to welcome Trip to Meatable as he is incredibly well qualified to lead us into this very exciting and important phase of growth for the Company”, said Cees de Jong, chairman of the Board of Directors at Meatable. “With our launch in Asia planned for the fall, the next critical part of Meatable’s growth strategy is to drive expansion into the U.S., and we believe that Trip’s long and successful experience in the organic and natural meat industry will be invaluable in helping Meatable achieve those global commercialization and growth goals. We look forward to his immediate impact as we take Meatable to new heights in Asia, the U.S. and beyond.”
Tripician most recently served as CEO of Grass Fed Foods and prior to that, as president of Perdue Premium Meat Company. He also brings extensive experience across the U.S. meat market, with deep expertise in the U.S. supply chain, marketing of sustainable meat products, fundraising and mergers & acquisitions.
During his time at Perdue Premium Meat Company, he spearheaded the company’s growth in premium meat brands such as Niman Ranch, Coleman Natural, and Sioux-Preme. He also oversaw the acquisition and integration of Panorama Organic Grass-Fed Meats and Alexander & Hornung.
After he left Perdue, he became the CEO of Teton Waters Ranch in 2022. Tripician is credited for orchestrating the merger between that company and SunFed Ranch, to form Grass Fed Foods.
Concerning his soon-to-be employer, Tripician said: “Meatable is a one-of-kind food tech innovator with patented technology that can produce real and delicious meat at unprecedented speed, allowing product to be produced at lower costs than any other player in the industry. With global population growth stressing the world’s ability to meet accelerating demand for sustainable proteins, Meatable is positioned to lead the industry in a paradigm shift that will address key global issues including climate change, water use, soil quality, humane animal care, food security, and, importantly, consumer acceptance – delivering an affordable and remarkable eating experience that could change the world.”
Dean Banks named to board
To have further leadership based in the United States, Meatable appointed former Tyson Foods President and CEO Dean Banks to its board of directors.
Dean BanksCourtesy Indigo Ag
Banks served as Tyson’s president in December 2019, and about 10 months later was also named the CEO of the company. He stepped down from both of those positions in June 2021.
Banks is currently the CEO-Partner of Flagship Pioneering, a leading biotechnology company, and CEO of Indigo Ag, the leading carbon program for farmers and buyers.
“Meatable has enormous potential to disrupt the cultivated meat space with its unique approach to product development and commercialization,” said Mr. Banks. “I look forward to leveraging my expertise in food, technology, and biology to work with Jeff and the rest of the Board to help Meatable gear up for its launch in the U.S.”
