The International Egg Commission (IEC) has changed its name to the World Egg Organization (WEO).
According to the group, the new identity allows it to modernize the organization’s image, strengthen its global presence and better align with its mission to support and promote the egg industry around the world.
“This represents more than a name change. It is a renewed vision of our role as the united voice for the global egg industry, driven by a clear mission: to nourish the world through collaboration and inspiration,” the WEO stated.
Additionally, the rebrand gives the organization a platform to better support its members and their businesses as they address challenges and opportunities in industry. The new name will provide the chance for international partnerships and industry growth, which will help increase egg consumption globally.
The WEO emphasized that from the member perspective, the organization will deliver the same support and benefits, continue to deliver its existing services and provide access to its conferences and events.
WEO aiming to double egg consumption by 2032
In 2022, the WEO introduced a new global initiative titled “Vision 365” to grow eggs’ reputation on an international scale.
The new initiative is a decade-long plan, expiring in 2032, that is intended to increase global average egg consumption to 365 eggs per person each year, or one egg per day. Under the plan, the group tells the industry’s story and highlight eggs using scientific facts that prove them to be an essential health food.
