Cherkizovo has began the production of halal chicken meat under the Latifa brand at its Turbaslinsky Broilers unit in Bashkortostan, Russia.
In doing so, Cherkizovo makes Latifa products – already popular in Russia’s Central Federal District – available to consumers in the Urals. The Latifa brand was established in 2015.
According to a press release from Cherkizovo, all Latifa products are processed in strict compliance with halal standards, which is backed up with certificates held by the plant.
Cherkizovo acquired the Turbaslinsky Broilers plant in December 2022, which became Cherkizovo’s fourth plant to produce halal chicken.
“After eight years in the market, Latifa has already garnered strong popularity among consumers in Central Russia. With poultry production facilities acquired in Bashkortostan, Cherkizovo was able to expand the Latifa sales geography to regions in the Urals. We hope that local residents will soon be among the fans of organic properties, quality, and taste of our halal chicken products,” said Anastasia Mikhailova, Cherkizovo Group’s head of communications.
The company stated that Cherkizovo its offering of halal poultry products to keep up with the increase in their consumption in Russia, which is partially attributable to the growing share of Muslim population in the country. Another driver behind the higher demand for halal is increased interest from non-Muslim consumers who think products labeled halal are more organic, healthy and environmentally friendly.
In October, Cherkizovo announced it had officially opened a broiler complex in the Lipetsk region. By next year, the company expects the new facility to help boost chicken production in this region of the Central federal district by as much as 10%.
Cherkizovo, according to information from the WATTPoultry.com Top Poultry Companies Database, is Russia’s second-largest poultry producer and Europe’s eighth-largest poultry producer, having slaughtered 328.8 million broilers in 2022.
The company is also involved in the production of turkey, table eggs, pork and grains.
