Watch on-demand now to learn highlights from the 2018 chicken consumption survey, click here.
WHAT YOU’LL LEARN:
- What information will influence their chicken purchases at grocery and food service establishments.
- What are the reasons consumers say they choose chicken over other proteins and how can the industry leverage those to the most valuable customers.
- How can chicken stay top of mind when consumers are faced with more choices than ever.
This webinar is sponsored by Evonik and presented by WATT Global Media and IRI.
Speaker Info:
Jonna Parker, principal at IRI Fresh
Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Since its inception, Jonna helped lead the Nielsen Perishables Group client management team and was instrumental in developing
Joyce Neth, vice president, director of audience development and research at WATT Global Media
Joyce Neth is vice president, director of audience development and research, for WATT Global Media. She is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics. Prior to joining WATT in 2006, Neth held senior research positions at two major-market newspaper companies. She started her career as a marketing engineer for Westinghouse Electric Corporation. Neth is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a master’s degree from the University of Pittsburgh.
Dr. Guillermo Zavala is the founder of Avian Health International. Dr Zavala holds a DVM and a specialty in poultry production from the University of Mexico; a Master of Science, a Master of Avian Medicine, and a PhD in medical microbiology from the University of Georgia. He has worked in broiler and breeding companies, vaccine companies, one diagnostic laboratory, two academic institutions and as Adjunct Professor at the Department of Population Health, University of Georgia. His field of research is in applied virology (CIAV, IBDV, tumor viruses, ILT, enteric viruses and fowl adenovirus). He has 32 publications in peer-reviewed journals.