Vincent Guyonnet

Vincent Guyonnet, DVM, Ph.D., is a consultant to the poultry sector with a focus on international development.

Marketing poultry products to younger generations

Marketing poultry and egg products to younger generations requires a more tailored approach unimaginable in the past. This offers great opportunities for producers, but this change brings risks for those who fail to engage.

(artiemedvedev | Bigstock.com)

Big data: connecting the chicken and the egg

With the application of new precision management technologies, the egg industry will see productivity rise, while consumers will enjoy greater transparency.

It is now possible to know how many eggs are in your refrigerator and how close they are to use-by date simply by using your phone. (Vincent Guyonnet)

Positioning hard-boiled eggs in the snacking market

Perfectly packaged, and full of nutrients, hard boiled eggs positioned in the snack segment offer producers a way to maximize returns across egg sizes.

Positioning eggs in the snack segment offers consumers convenience, as well as a product that is healthy and nutritious. (Vincent Guyonnet)

Modern egg marketing geared toward younger generations

Modern technology is being used to satisfy the demands of millennials and Generation Z, resulting in a more consumer-centric approach to egg marketing.

Eggs from China’s ecological agricultural producer DQY can easily be purchased over the internet. (Vincent Guyonnet)

Is China’s egg industry leading by example?

Learn how the Chinese egg industry has grown to meet volume demand and supply consumers with a wide variety of egg presentations.

In China, eggs are pressed into a mold to form snacks in Shenzhen, Guangdong province. Vincent Guyonnet

Hen Housing Systems

Is it time to reconsider caging laying hens?

Choosing the right housing system for laying hens must consider a variety of demands, and cages may be the best option when considering competing concerns.

Only cages equipped with a nest, perches and a scratching area are allowed in the European Union. | Vincent Guyonnet

How to increase African egg production, consumption

Significant obstacles must be overcome if African egg production and consumption are to grow.

Lack of good practice and facilities for new chicks leads to higher levels of mortality. | Dr. Vincent Guyonnet

How the egg sector supports Sustainable Development Goals

Egg producers around the world are playing an important role in achieving the UN Sustainable Developments Goals, from slowing climate change to alleviating poverty.

Smallholder farmers, keeping only a few animals, produce up to 80 percent of the food consumed in Asia and Africa. | Vincent Guyonnet

How egg marketing campaigns increase consumption

Learn how marketing can increase egg consumption, lifting eggs from being a commodity product.

Careful branding can help to achieve shelf stand-out, raising purchases and boosting consumption. | Dr. Vincent Guyonnet

Eggs provide poverty alleviation in developing countries

The easily digestible protein found in eggs, the potential egg farming offers in poverty alleviation, and egg production’s small environmental footprint make this food anything but humble.

Eggs can play a particularly important role in meeting nutritional needs where access to food and affordability are an issue. | Dr. Vincent Guyonnet

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