Happy Egg, a provider of organic and outdoor access egg farming, announced the completion of its merger of Egg Innovations, a leader in regenerative egg farming. This strategic move further enhances Happy Egg's ability to drive growth in the egg category through innovative farming practices, while expanding its product portfolio.
As the largest free-range egg brand, based on Nielsen, Happy Egg is now better positioned to deliver on consumers' increasing demand for high-quality, humane eggs. With Egg Innovations, Happy Egg adds key resources — including a feed mill, farms, increased organic egg supply, and a dedicated packing and distribution center — better positioning itself to supply the exceptional tasting eggs that consumers have come to love and trust in each Happy Egg.
Led by Alex Worley, CEO of Happy Egg, the unified teams will focus on expanding the availability of the brand's beloved organic and outdoor access eggs while advancing innovations in sustainable farming practices like regenerative agriculture.
"Today marks a transformational milestone in Happy Egg's journey," said Worley. "Small family farms are the foundation of everything we do. With Egg Innovations, we will continue to push the boundaries of what consumers expect in egg farming — delivering innovation such as pasture-raised and regenerative practices. This moment represents a significant step forward in bringing even more Americans quality eggs in which they can see and taste the difference."
Happy Egg remains dedicated to providing consumers with the highest quality eggs, with a focus on animal welfare and the delicious, vibrant orange yolk that makes their eggs stand out.
