Brand Insights from WATT Global Media
As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade.
“Our future consumer is really forging a new food future. What I mean by that is that they’re doing things differently from their parents in terms of food,” Michele Murray, executive vice president, Food Agriculture and Ingredient Practice, Ketchum, said.
For example, 68% of Generation Z say they are cooking differently than their parents, with only 20% indicating that the way they ate as kids impacts the way they eat now.
Download this guide to access market research and insights from leading chicken industry experts to better understand consumers' purchasing behaviors and to develop strategies for producing the food they want to buy.
What’s included?
- Consumer statistics from International Food Information Council, Ketchum, Merck Animal Health & others
- Insider knowledge from The Food Futurist, Center for Food Integrity and Aviagen Broiler Breeding Group,
- Bite-size information that’s easy to digest and apply to your next big idea