China

Chinese consumers’ interest in health to benefit poultry

With older consumers looking for more easily digestible protein and their younger counterparts seeking low-fat functional protein, poultry will benefit from China’s more sophisticated consumers.

Older Chinese consumers are thought to be increasingly favoring chicken for its nutritional benefits and ease of digestibility while younger consumers see it as contributing to weight control and fitness.

Brand Insights

Axitan's Endolysin Technology: A Year of Growth and Innovation in Poultry Health

Axitan

Exploring Axitan's Journey from Product Launch to Global Expansion, as the Company Tackles Antibiotic Alternatives and Boosts Poultry Productivity.

Axitan's Endolysin Technology: A Year of Growth and Innovation in Poultry Health

Mergers & Acquisitions

BRF to buy food processing plant in China from OSI Group

The plant in Henan has two processing lines with the potential to have two more lines added.

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Net income down for Fujian Sunner Development

However, there was a small increase in sales when compared to the first half of 2023.

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Brazilian chicken exports to China largely restored

After negotiations, Newcastle disease-related trade suspension ends with the exception of poultry from the Brazilian state of Rio Grande do Sul.

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Consumer Trends

Popeyes Louisiana Kitchen doubles in size internationally

The chicken foodservice brand recently expanded into New Zealand and Costa Rica.

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China’s Rainbow aims to stock only cage-free eggs by 2035

The multi-channel retailer is the first state-owned listed company to commit to entirely cage-free sourced eggs.

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Over-expansion, weak demand stalling China's broiler sector

A slowly recovering economy offers some solace for China’s broiler producers, but the market remains tough.

With the hoped-for recovery in China’s economy yet to fully emerge, the country’s consumers are keeping a watchful eye on expenditure, and this is expected to impact chicken meat consumption.

Cage-Free Laying Systems

Tudama opens China’s largest cage-free egg farm

The farm is the first phase in the company’s goal to be the largest cage-free egg producer in China.

Tudama has committed 90% of company resources to the transition to cage-free egg production.

Broilers & Turkeys

Rabobank: Poultry to lead 2024 despite market volatility

Poultry being the most budget-friendly protein lends itself to being consumers' top choice.

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HKScan prepares to export Finnish chicken to China

Approval to export poultry means that HKScan will soon be exporting chicken and pork products to China.

Finland And China

What’s driving China’s meat consumption?

Rising income levels may be resulting in more meat consumption in China, but there are more factors at play in the evolution of Chinese demand for meat.

Eighty percent of China’s meat purchases are offline; however, this is changing, and the infrastructure is already well-established to facilitate online purchases.

KFC opens 500th location in Shanghai

This particular store offers special features to promote positive social change

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