Pakistan's poultry meat consumption has grown by 239% since 1999/2000, from 322 million tons to 767 million tons in 2010/2011, according to experts.
These numbers equate to just 0.7% of global poultry production, but represent an infrastructure exceeding Rs300 billion (US$3.41 billion) and an annual commercial turnover of Rs40 billion (US$454.5 million). Pakistan has a total of 105 hatcheries that produce 820 million broiler chicks annually, as well as the capacity for the production of 8.69 billion commercial eggs and 3.74 million rural eggs.
Numbers are growing, but according to Pakistan Poultry Association former chairman Abdul Basit, there is a need to increase poultry production further to become more competitive in the global market.
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